What does it do for you?
Meet your new go-to tool for instantly fluffier, defined and tinted looking brows.

From a natural to a bold look, sculpt your dream brows with our new pomade, available in four shades. You can tint, thicken and groom the appearance of brow hair with our flexible, long-wear formula, that doesn’t a cakey finish.

Infused with Community Fair Trade organic virgin coconut oil from Samoa, this pomade thickens the appearance of hair to emphasise your brow’s natural flair.
Simply brush this lightweight and creamy, non-sticky formula onto the hair for a smooth, flawless looking finish.

At The Body Shop, we’re always striving to be as inclusive as we can be. So, we trailed and tested our Brow Pomades on a diverse panel of six Fitzpatrick scale tones across 212 people from different age groups, skin tones and skin types, to ensure the product performs well on everyone.

After 1 use:

83% agreed that Frame It felt comfortable & smooth on their brows, giving a natural looking finish.
81% of those tested confirmed their brow hair seemed visibly thicker after one brush.
86% felt that the product dried quickly without any messiness.
And you’re not the only one having a makeover: Frame It comes in a recyclable* glass bottle with an aluminium cap and tapered tree brush.

* Where local facilities allow. Please remove label before recycling. The cap/wand is not recyclable due to the mix of materials.

Available in three natural brow hair-like shades and one clear shade
Lightweight, creamy formula makes hair appear visibly thicker
Sweat and humidity resistant & long-lasting
Enriched with Community Fair Trade organic virgin coconut oil
Made with 95% ingredients of natural origin
Certified by The Vegan Society
Suitable for sensitive skin
Recyclable glass bottle*